microsoft dynamics xrm

One Platform, Many Applications

What is xRM?

An xRM application can take the form of customizing the existing customer relationship management applications that are included in Microsoft Dynamics CRM, or by designing completely new line-of-business applications that are not based on the sales, service, or marketing capabilities included in Microsoft Dynamics CRM. The common thread to all the definitions of xRM and methods of extending it is that your application will use the Microsoft Dynamics CRM as a platform, leveraging the capabilities of the platform to deliver business value to your users.

Why xRM?

There are a number of advantages to building an application on top of Microsoft Dynamics CRM instead of SQL Server, especially considering the many in-the-box entities and applications that are immediately usable such as helpdesk (or case management), service scheduling, activity tracking, e-commerce, marketing campaigns and sales-force-automation. There are a number of features that the Microsoft Dynamics CRM can deliver for your custom xRM application such as security, workflow, reporting, user interface, office Integration, data modeling and web services.

Main Microsoft Dynamics CRM Window Focused on Assets

Data Entry Form for New Asset

Microsoft Dynamics CRM offers many excellent capabilities that are suitable for many types of applications. Building an xRM application is a highly collaborative process that involves both IT and business users working closely together on a real system.

The process of building an xRM application on Microsoft Dynamics CRM is really no different than building the same application directly on SQL Server. The main difference is that it requires significantly less effort to complete a full application as the native capabilities of workflow, reporting, user interfaces, security and web services. As well, Office integration in Microsoft Dynamics CRM can be leveraged instead of building it from scratch for each application.

Case Studies

Children's Wish Foundation

Mustique Company

Pelmorex (The Weather Network)

The Williamson Group

BHH Benefits

For More Information

Gillian Martin - Partner
(905) 946-1066
gmartin@bdo.ca

Testimonial

"The results after implementing Microsoft CRM are better than expected. The built-in reporting has made it easier to view and print reports without a hassle. The employees are more efficient and can focus on tasks that matter.

The data is cleaner, as there are more pick list options instead of text fields, which cut down the amount of human errors."

National Wish Director
Children's Wish Foundation

About BDO Solutions

BDO Solutions helps small, medium and large organizations align Microsoft and WennSoft® technology to their overall business strategies. We specialize in implementing Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics CRM, WennSoft®, Prophix CPM and TARGIT Business Intelligence, enabling our clients to streamline their business processes and improve overall operational efficiency.