One platform. Many applications.
What is xRM?
An XRM application can take the form of
customizing the existing customer relationship management applications that are included
in Microsoft Dynamics CRM, or by designing completely new line-of-business applications
that are not based on the sales, service, or marketing capabilities included in Microsoft
Dynamics CRM. The common thread to all the definitions of XRM and methods of extending
it is that your application will use the Microsoft Dynamics CRM as a platform, leveraging
the capabilities of the platform to deliver business value to your users.
Why xRM?
There are a number of advantages to building an application on top of Microsoft Dynamics
CRM instead of SQL Server, especially considering the many in-the-box entities and
applications that are immediately usable such as helpdesk (or case management), service
scheduling, activity tracking, e-commerce, marketing campaigns and sales-force-automation.
There are a number of
features that the Microsoft Dynamics CRM can deliver for your custom XRM application such as
security, workflow, reporting, user interface, office Integration, data modeling and
web services.
Main Microsoft Dynamics CRM Window Focused on Assets
Data Entry Form for New Asset
Microsoft Dynamics CRM offers many excellent capabilities that are suitable for many
types of applications. Building an XRM application is a highly collaborative process
that involves both IT and business users working closely together on a real system.
The process of building an XRM application on Microsoft Dynamics CRM is really no different
than building the same application directly on SQL Server. The main difference is that it
requires significantly less effort to complete a full application as the native
capabilities of workflow, reporting, user interfaces, security and web services. As well,
Office integration in Microsoft Dynamics CRM can be leveraged instead of building it
from scratch for each application.
Learn more about Microsoft xRM
|
