The highly competitive retail market segment has seen a shift in consumer buying patterns over the past several years. Today, with fingertip access to information, consumers are now in more control of the buying process more than ever before. Research begins well before they ever set foot in your store and more and more decisions are being driven by online product ratings and reviews and sharing via Social Networking.
This makes the need to have your customer relationship management, point of sale and back-office solutions finely tuned to service the ever-increasing demands of the consumer. The ability to attract, convert and retain loyal customers is critical – and the solutions you utilize can have a dramatic effect in all of these areas, while at the same time, helping you manage your complete business operation. BDO Retail 2020 offers retailers a powerful retail solution combining Microsoft Dynamics® NAV with LS-Retail and Microsoft Dynamics® CRM which, together, can lead your company new heights.
Know your best customers and top products
BDO Retail 2020 will improve customer service, drive sales in your stores and online, as well as encourage more social networking interactions. By developing targeted marketing campaigns with Microsoft Dynamics CRM, you will bring more people into your stores as well as boost online sales. Are you effectively using social media? More and more consumers are using social networking to share product preferences. Use and manage social media by offering promotions on social media pages to attract new customers, as well as keep the attention of your regular customers. Connecting marketing efforts with the resulting changes in sales will determine which activities yielded you the best results.
Microsoft Dynamics CRM can also provide insight into top customers and best-selling products. Imagine being able to:
- Have the inventory that your customers are looking for, including specific brand preferences
- Record all prospect and customer touch points in a single system
- Respond immediately to inquiries and keep track of this history
By giving your sales and marketing teams the right data at their fingertips you will also be allowing them to react faster to customers and prospects, thus increasing loyalty, sales and profit margins.
Linking Traditional Store systems with Virtual Store Strategies
The retail industry is constantly evolving to make a customer’s shopping experience unique and personalized. BDO Retail 2020 is an innovative technology that will drive business growth, taking your company to the next level. Using this software solution will empower teams to respond faster to prospects and customers, up-sell and cross-sell, as well as provide superior customer service. Monitoring point-of-sale and other transactional data will enable you to learn your customers shopping habits, and be prepared to respond to seasonal and other shopping trend data.
Strengthen inventory control and gain insight into financials
Microsoft Dynamics NAV and LS-Retail provide a powerful combination of business management software that can manage finances, retail POS data, inventory, and provide business intelligence and reporting capabilities. Maintaining your data in a Microsoft centric solution will identify the most value-added suppliers and where to get the merchandize needed, when needed, and at the best price. Stock the right items, in the right quantities, at the right times. Use powerful analytics to determine when to replenish inventory and which inventory to choose. Track trends and time special promotions to further push through seasonal inventory.
Using this integrated software solution at stores, kiosks, and headquarters will provide instant access to real-time business data - including sales figures and inventory counts. Identify new opportunities faster, by having real-time financial data at the ready.
Contact BDO Solutions for additional information on the BDO Retail 2020 solution to get deeper insight into operations, improve productivity and profitability, and strengthen key supply chain and customer relationships.
BDO Solutions serves clients across Canada including: Ontario, Manitoba, Alberta, British Columbia, & Saskatchewan. Serving the metro areas of Vancouver, Calgary, Edmonton, Winnipeg, Brandon, Mississauga, Toronto, Barrie, Markham, Kitchener, Waterloo, Guelph, London, Red Deer and Halifax.